Juan Valdez/ja: Difference between revisions
Created page with "==ギャラリー== <gallery> Image:"Juan Valdez" actor.jpg|コロンビア、モンテネグロの国立コーヒー公園でフアン・バルデスを演じる俳優 Image:Juanvaldez.png|カルロス・サンチェス、「旧」フアン・バルデス（2018年没） </gallery>" |
Created page with "{{about/ja|広告キャラクター|コーヒーハウスチェーン|Juan Valdez Café|other uses}} {{Infobox character | name = フアン・バルデス | franchise = Doyle Dane Bernbach (DDB)<br/>Cafeteros de Colombia | image = <noinclude>Servilleta Juan Valdez Cafe.jpg</noinclude> | caption = | first = | based_on = | adapted_by = | portrayer..." |
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{{about/ja|広告キャラクター|コーヒーハウスチェーン|Juan Valdez Café|other uses}} | |||
{{about| | |||
{{Infobox character | {{Infobox character | ||
| name | | name = フアン・バルデス | ||
| franchise | | franchise = Doyle Dane Bernbach (DDB)<br/>Cafeteros de Colombia | ||
| image | | image = <noinclude>Servilleta Juan Valdez Cafe.jpg</noinclude> | ||
| caption | | caption = | ||
| first | | first = | ||
| based_on | | based_on = | ||
| adapted_by | | adapted_by = | ||
| portrayer | | portrayer = {{plainlist| | ||
* | * ホセ・デュバル (1959–1969) | ||
* | * カルロス・サンチェス (1969–2006) | ||
* | * カルロス・カスタネダ・セバージョス (2006–2024) | ||
}} | }} | ||
| gender | | gender = 男性 | ||
| occupation | | occupation = {{flatlist| | ||
* [[Farmer]] | * [[:en:Farmer|農民]] | ||
* | * コーヒー栽培者 | ||
}} | }} | ||
| family | | family = | ||
| spouse | | spouse = | ||
| significant_other | | significant_other = | ||
| affiliation | | affiliation = | ||
| nationality | | nationality = [[:en:Colombian nationality law|コロンビア人]] | ||
}} | }} | ||
{{Infobox advertising | {{Infobox advertising | ||
| name | | name = フアン・バルデス | ||
| image | | image = | ||
| image_size = 220px | | image_size = 220px | ||
| caption | | caption = フアン・バルデスの様式化されたロゴ | ||
| agency | | agency = DDB Worldwide | ||
| client | | client = Federación Nacional de Cafeteros de Colombia|コロンビア国立コーヒー生産者連盟 | ||
| title | | title = ¡Disfrute de un buen café! ''(美味しいコーヒーをどうぞ！ )'' | ||
| product | | product = コロンビアコーヒー | ||
| product2 = | | product2 = | ||
| product3 = | | product3 = | ||
| year | | year = 1958 | ||
}} | }} | ||
''' | '''フアン・バルデス'''(Juan Valdez)は、1958年以来[[:en:National Federation of Coffee Growers of Colombia|コロンビア国立コーヒー生産者連盟]]の広告に登場している架空のキャラクターで、コロンビアのコーヒー農家を象徴している。この広告は[[Wikipedia:Doyle Dane Bernbach|Doyle Dane Bernbach]]広告代理店によってデザインされ、100%[[Colombian coffee/ja|コロンビアコーヒー]]を他の国々の豆とブレンドされたコーヒーと区別することを目的としていた。彼は通常、ロバのコンチータと一緒に、収穫したコーヒー豆の袋を運んでいる。彼はコロンビアだけでなく、コーヒー全般のアイコンとなり、フアン・バルデスの象徴的な姿はテレビやその他のメディアで頻繁に模倣されたり、パロディ化されたりしている。 | ||
<div lang="en" dir="ltr" class="mw-content-ltr"> | <div lang="en" dir="ltr" class="mw-content-ltr"> | ||
Revision as of 08:18, 3 June 2025
フアン・バルデス(Juan Valdez)は、1958年以来コロンビア国立コーヒー生産者連盟の広告に登場している架空のキャラクターで、コロンビアのコーヒー農家を象徴している。この広告はDoyle Dane Bernbach広告代理店によってデザインされ、100%コロンビアコーヒーを他の国々の豆とブレンドされたコーヒーと区別することを目的としていた。彼は通常、ロバのコンチータと一緒に、収穫したコーヒー豆の袋を運んでいる。彼はコロンビアだけでなく、コーヒー全般のアイコンとなり、フアン・バルデスの象徴的な姿はテレビやその他のメディアで頻繁に模倣されたり、パロディ化されたりしている。
The Juan Valdez character is used as an ingredient brand, to specifically denote coffee beans that are only grown and harvested in Colombia. Part of the advertising campaign includes convincing consumers that there are specific benefits of Colombian-grown and harvested coffee beans, "including how soil components, altitude, varieties and harvesting methods create good flavor." The National Federation of Coffee Growers of Colombia is entirely owned and controlled by Colombia's coffee farmers (cafeteros) which number over 500,000 people.
History
Juan Valdez was designed by the DDB advertising founder William Bernbach in 1958 to promote coffee in the US. Juan Valdez was initially portrayed by a Cuban actor,
Juan Valdez had been embodied by Carlos Sánchez since 1969, and his commercials were voiced over by Norman Rose. Sánchez played Valdez in a brief sequence in the 2003 comedy film Bruce Almighty. In 2006, Sánchez announced his retirement, and Carlos Castañeda, a grower from the town of Andes, Antioquia, was selected by the National Federation of Coffee Growers of Colombia as the new face of Juan Valdez. Castañeda died in April 2024.
Brand
"Juan Valdez", was registered with the USPTO back in 1960. The letters and stylized form of the name "Juan Valdez” is internationally protected through the Madrid system, and registered in many countries including the European countries and United States.
There were 238 Juan Valdez coffee shops in 2013, 135 in Colombia and 35 shops in other countries. Juan Valdez brand coffee is available in Paraguay, Chile, Costa Rica, Aruba, Ecuador, El Salvador, Panama, Spain, Kuwait, Germany, Turkey and the United States at supermarkets and Juan Valdez coffee shops. In 2022, it was reported there were 500 Juan Valdez cafés.
Controversies
The name "Juan Valdez" is by no means unique, as both Juan and Valdez are common Spanish-language names and there are possibly thousands of men with this name alive today (although the Valdez name is hardly known in the coffee growing regions of Colombia); this became relevant in a 2006 lawsuit over the phrase "Juan Valdez drinks Costa Rican coffee".
The National Federation of Coffee Growers of Colombia sued cartoonist Mike Peters, creator of Mother Goose & Grimm, for a cartoon talking about Juan Valdez and Colombian coffee in January 2009. In a weeklong series making fun of various commercial products, he referenced violence in Colombia by having a character say: "Y'know, there's a big crime syndicate in Colombia. So when they say there's a little bit of Juan Valdez in every can, maybe they're not kidding." The lawsuit was dropped after Mr. Peters apologized publicly.
ギャラリー
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コロンビア、モンテネグロの国立コーヒー公園でフアン・バルデスを演じる俳優 -
カルロス・サンチェス、「旧」フアン・バルデス（2018年没）
関連項目
 | この記事は、クリエイティブ・コモンズ・表示・継承ライセンス3.0のもとで公表されたウィキペディアの項目Juan Valdez(6 February 2025, at 04:29編集記事参照)を翻訳して二次利用しています。 |