Translations:Fusion cuisine/12/en

Adaptation to local palates

In a climate of increasing globalization, where cultures and cuisines frequently cross-borders, cooking and food evolves to cater to the palates of the local communities, a phenomenon known as "glocalization", a portmanteau of "localization" and "globalization".” Fusion cuisine is sometimes created by multinational restaurants, especially fast food chains. A primary example of this corporate globalized expansion is in the case of McDonald's regional menus which are adapted to "reflect different tastes and local traditions for every country in which we have restaurants". In addition to catering to the regional food traditions, McDonald's also takes an additional consideration for religious beliefs and laws, as seen in the absence of beef and pork items on Indian menus.