Translations:Coffee in world cultures/44/en

India

Coffee was first smuggled into India in the 16th century and has been grown in the states of Karnataka, Kerala and Tamil Nadu ever since. While tea is the preferred beverage of most Indians, coffee found a foothold among families in southern India. The morning ritual of South Indian filter coffee brewing flourishes in these states, with families procuring small lots of plantation coffee beans ground from neighborhood stores and preparing strong concoctions by pouring hot water over powder lined in a filter. This is mixed with sweetened milk and served in a steel tumbler and dabarah saucer, a set of containers used to cool the beverage. The addition of chicory, a practice encouraged by the Coffee Board during World War II as a means of rationing supply, has now become tradition. The Coffee Board also started the Indian Coffee House chain during the 1940s which became a hub for socio-political movements in major cities through the decades after independence. In the 1990s, the Indian cafe chain Café Coffee Day ushered in an era of social interactions over coffee, introducing a new generation to the beverage with their slogan "A Lot Can Happen Over Coffee". Since then, international chains like Starbucks, along with a slew of artisanal coffee roasters, have further driven consumption in urban India.