Translations:Juan Valdez/4/en

Juan Valdez had been embodied by Carlos Sánchez since 1969, and his commercials were voiced over by Norman Rose. Sánchez played Valdez in a brief sequence in the 2003 comedy film Bruce Almighty. In 2006, Sánchez announced his retirement, and Carlos Castañeda, a grower from the town of Andes, Antioquia, was selected by the National Federation of Coffee Growers of Colombia as the new face of Juan Valdez. Castañeda died in April 2024.