Translations:Juan Valdez/1/en

This page is about the advertising character. For the coffeehouse chain, see Juan Valdez Café. For other uses, see Juan Valdez/1/en (disambiguation).

Doyle Dane Bernbach (DDB) Cafeteros de Colombia character
Portrayed by	José Duval (1959–1969) Carlos Sánchez (1969–2006) Carlos Castañeda Ceballos (2006–2024)
Gender	Male
Nationality	Colombian

Juan Valdez

Agency	DDB Worldwide
Client	Federación Nacional de Cafeteros de Colombia
Title	¡Disfrute de un buen café! (Enjoy a good coffee!)
Product	Colombian coffee
Release date(s)	1958

Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his donkey Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media.