Translations:Climate change mitigation/41/en

Mitigation options that reduce demand for products or services help people make personal choices to reduce their carbon footprint. This could be in their choice of transport or food. So these mitigation options have many social aspects that focus on demand reduction; they are therefore demand-side mitigation actions. For example, people with high socio-economic status often cause more greenhouse gas emissions than those from a lower status. If they reduce their emissions and promote green policies, these people could become low-carbon lifestyle role models. However, there are many psychological variables that influence consumers. These include awareness and perceived risk.